A company becoming a media

When I was teenager, I grew up under the influence of friends, but I think these days teenagers are getting more influenced by influencers than their friends

Looking at the content business in the US market, companies are targeting ‘teenagers’. Indeed, the size of TV viewing has decreased by 38% compared to five years ago, and the average 23 channels are being subscribed to by teenagers, and it attracting content producers

In the US, teenagers are emerging as new consumers. The US MCN enterprise FullScreen has announced that they will produce all content as targeted teenagers. Teenagers are popular with the masses because they have novelty and creativity as content producers. At the same time, the revenue from the content is the main source of consumption.

Aribnb Superbowl ads, which criticized Trump’s anti-immigration administrative orders, are heading towards a 500M hit in just six months posting YouTube. “We believe in you no matter who you are, where you come from, whom you love, or whom you worship. We are all connected. The world is becoming more beautiful as you accept more” was the absolute service value of Airbnb, which was aimed at younger people against Trump. 

The poet Neruda, in the novel "The Postman of Neruda," threw the beauty of nature, the meaning of life, and the value of socialism into the world through the poetic metaphor of metaphor. He captivated the minds of many readers and planted dreams for young people who followed socialism values. Neruda's poetry was content, and metaphor was a message. 

the poetry of Pablo neruda

The new metaphor of the content age is Influencer. In other words, it is a 'person' that spreads influence to many people. In the mobile era where live video is dominant in digital media, the company is experiencing personalization through real people 's images. 

Now, content is becoming the face of corporations. In other words, all companies are becoming media.

What is the Content Marketing?

  The essence of many marketing activities, such as viral, nudge, and cause is to imprint the story of a product of service on consumers. the goal of all these marketing activities is to say "fraiming" the experience of the product of service, the surprise, and the curiosity are brought up whenever the customer or prospect packs something is the shopping cart.

Cognitive linguist George Lakoff defines framing as the process of setting the 'trap of words'. In other words, framing combines the languages (words) that match the worldview of one's own world, and carries out and conveys the ideas contained in the language.

Again, marketing has the term "Moment of Truth." It means that every moment when a consumer touches a product or service is the most important and truthful, and it must be managed well. For example, Starbucks was recognized as a coffee chain where employees always greet customers with smiles and give customers bright energy. This moment of truth is a short time, but it is a crucial moment in deciding whether to make a customer a regular or an enemy for life.

Many media channels in the mobile age mean that "moments of truth" have increased. Social media can quickly spread customer experiences and corporate reputation collapses in a single moment. The digitized "moment of truth" is far more powerful than analog. As a result, companies run social media channels and deliver content stories to their customers. This is the essence of content marketing. In other words, all content flowing through online media is managing the moments of truth, as the company places a 'trap of words' on consumers.

This trend is a customer-oriented marketing trend that has changed with the proliferation of social media and mobile. Recently, the reaction of marketing using Live Video is hot. If you are a Marketer, are not you aware that consumers of new trends are increasingly seeking authenticity and transparency, not response to script?

Food and content met in Newyork, Food-tech content start-up

Now, the fastest growing industry in the IT and digital industries is the food-tech company. In fact, some food tech companies have been born since birth, but IT companies are also stepping into the food industry. See Amazon Fresh, Uber eats, which means that they always have a hot industry. In 2014, more than $ 1 billion was invested in food tech start-ups in the US alone.

It is because the start-up that stands out as a food-tech company or the IT industry takes a step toward the food industry is that food is one of the indispensable consumer and areas where the influence of the internet is less. It is also a place where the pioneering spirit of IT leaders needs to be reached, and the impact of mobile and IT can be enormous.

By for, Korea is the country that stands out in the field of food-tech. Food-tech start-ups are emerging based on well-established IT infrastructures. Especially, food-tech companies that utilize contents show their appreciation. One of them produce food recipes as video contents and distribute them to online platforms, mobile apps offer recipe according to consumers’. Although it is still in the investment stage, it plans to generate profits through commerce and native advertising. They are already attracting large-scale investments and expanding into the Chinese market.

Another food-tech start-up that we should pay attention to is Peek-n-chews.👀 They are located in Manhattan, New York, and have launched a content-food business based on K-Food. In K-town in the heart of Manhattan, which led to the Korean Wave in North America, K-foods community has combined social commerce and digital content technology. Using the 5lunchID they provide, an average of $ 8~15 is available for $ 5.99. Already over 100 restaurants have partnered with them. Even more surprising is that if you are hesitant to visit a restaurant, you can watch VR Video they provide with your smart device. They are based on more than a decade of video production business, so they plan to offer customers a crazy dining experience. In addition, they are preparing for leaps and bounds by attracting experts from IT and digital content fields. If you want to know what kind of content delivered to you, you can visit their web page now. click!  instagram : @peeknchews

From now on, New York is preparing to hit K-Wave again after K-pop, K-fashion and K-beauty.