Food kickstarter project for New York with Diversity

 The city with freedom, City with opportunity, City with diversity… It's they come together when we think about New York. The fact that out of the 50 states in the U.S, the city with the largest start-up population compared to population density is New York, not San Francisco.

 Based on New York's diverse population and diversity, I'd like to introduce food-tech startup lunch iD and their Kickstarter project that provide a new experience in restaurant searches.

 Lunch iD is a Virtual Reality based restaurant voucher service that allows restaurant guests to experience the inside of a restaurant before visiting a restaurant, and to taste a specific menu at a discounted price

 They focus on the characteristics of New York City, which has a diverse population and attempts to solve the problem that it is difficult to reveal the diverse food and cultural characteristics of the world through comment reviews or photographs of existing restaurant search platform.

 In addition, lunch iD hopes to create a win-win ad platform for both restaurants and consumers in an attempt to offset the gentrification while they selling vouchers and pursuing profits.

So far, Lunch iD has been serving in more than 50 partner restaurants in New York, and the menus that include diverse food such as poke bowl, bibimbap, dumplings, hamburgers, sandwiches, rice cakes, pizza, chicken, and sushi.

Lunch iD has planned a Kickstarter project to spread their brand story more widely. Starting from September 26th to October 25th, Lunch iD(voucher), as well as VR Goggles, provided as a reward. If Kickstarter funding is successful, it will be partnering with over 150 restaurants for about eight weeks.

Kickstarter Link <-

A company becoming a media

When I was teenager, I grew up under the influence of friends, but I think these days teenagers are getting more influenced by influencers than their friends

Looking at the content business in the US market, companies are targeting ‘teenagers’. Indeed, the size of TV viewing has decreased by 38% compared to five years ago, and the average 23 channels are being subscribed to by teenagers, and it attracting content producers

In the US, teenagers are emerging as new consumers. The US MCN enterprise FullScreen has announced that they will produce all content as targeted teenagers. Teenagers are popular with the masses because they have novelty and creativity as content producers. At the same time, the revenue from the content is the main source of consumption.

Aribnb Superbowl ads, which criticized Trump’s anti-immigration administrative orders, are heading towards a 500M hit in just six months posting YouTube. “We believe in you no matter who you are, where you come from, whom you love, or whom you worship. We are all connected. The world is becoming more beautiful as you accept more” was the absolute service value of Airbnb, which was aimed at younger people against Trump. 

The poet Neruda, in the novel "The Postman of Neruda," threw the beauty of nature, the meaning of life, and the value of socialism into the world through the poetic metaphor of metaphor. He captivated the minds of many readers and planted dreams for young people who followed socialism values. Neruda's poetry was content, and metaphor was a message. 

the poetry of Pablo neruda

The new metaphor of the content age is Influencer. In other words, it is a 'person' that spreads influence to many people. In the mobile era where live video is dominant in digital media, the company is experiencing personalization through real people 's images. 

Now, content is becoming the face of corporations. In other words, all companies are becoming media.

Why does Start-up insist on-demand?

  On-demand service start-ups, such as real-time food order delivery, flower delivery, and fresh food ingredient delivery, are on offer at the right time. New York's Flower Delivery On Demand Service Bloom That's CEO David Bladow suggests that customized delivery systems are essential for delivering the best experience to customers in end to end of the service, Old companies deliver an average service to their customers, whereas startups are committed to providing optimized services to their customer that satisfy their individual preferences. Since, On-demand services will continue to grow in the future.

  Relatively recently Uber has started a service that is suitable for on-demand services. ‘Uber Eats’ and ‘Uber Rush’. In some case, both services are the same, but completely different services.

  Uber Eats, who first appeared, is a Uber food delivery service using a Uber driver, a bicycle messenger, etc., based on direct contracts between Uber and local restaurants in New York, Chicago, and Los Angeles. Uber Rush, on the other hand, is an open API-type delivery chain. In short, it is a logistics solution that enables on-demand delivery service in various industries such as food delivery, flower, and shopping product delivery by utilizing Uber's operator network and bicycle messenger.

  In other words, Uber Eats is Uber's own food delivery service, and Uber Rush is an API that Uber provides to small businesses and distribution chains that need on-demand delivery, such as food, flowers and clothing.

  Customers in the mobile age are more intelligent than ever using real-time information, respecting the diversity of individuals and making purchasing decisions. Start-ups have come up with on-demand services that capture the needs of these customers, and Uber has an on-demand API that spans start-ups, small and medium-sized merchants and existing distribution chains.

Food and content met in Newyork, Food-tech content start-up

Now, the fastest growing industry in the IT and digital industries is the food-tech company. In fact, some food tech companies have been born since birth, but IT companies are also stepping into the food industry. See Amazon Fresh, Uber eats, which means that they always have a hot industry. In 2014, more than $ 1 billion was invested in food tech start-ups in the US alone.

It is because the start-up that stands out as a food-tech company or the IT industry takes a step toward the food industry is that food is one of the indispensable consumer and areas where the influence of the internet is less. It is also a place where the pioneering spirit of IT leaders needs to be reached, and the impact of mobile and IT can be enormous.

By for, Korea is the country that stands out in the field of food-tech. Food-tech start-ups are emerging based on well-established IT infrastructures. Especially, food-tech companies that utilize contents show their appreciation. One of them produce food recipes as video contents and distribute them to online platforms, mobile apps offer recipe according to consumers’. Although it is still in the investment stage, it plans to generate profits through commerce and native advertising. They are already attracting large-scale investments and expanding into the Chinese market.

Another food-tech start-up that we should pay attention to is Peek-n-chews.👀 They are located in Manhattan, New York, and have launched a content-food business based on K-Food. In K-town in the heart of Manhattan, which led to the Korean Wave in North America, K-foods community has combined social commerce and digital content technology. Using the 5lunchID they provide, an average of $ 8~15 is available for $ 5.99. Already over 100 restaurants have partnered with them. Even more surprising is that if you are hesitant to visit a restaurant, you can watch VR Video they provide with your smart device. They are based on more than a decade of video production business, so they plan to offer customers a crazy dining experience. In addition, they are preparing for leaps and bounds by attracting experts from IT and digital content fields. If you want to know what kind of content delivered to you, you can visit their web page now. click!  instagram : @peeknchews

From now on, New York is preparing to hit K-Wave again after K-pop, K-fashion and K-beauty.