What is the Content Marketing?

  The essence of many marketing activities, such as viral, nudge, and cause is to imprint the story of a product of service on consumers. the goal of all these marketing activities is to say "fraiming" the experience of the product of service, the surprise, and the curiosity are brought up whenever the customer or prospect packs something is the shopping cart.

Cognitive linguist George Lakoff defines framing as the process of setting the 'trap of words'. In other words, framing combines the languages (words) that match the worldview of one's own world, and carries out and conveys the ideas contained in the language.

Again, marketing has the term "Moment of Truth." It means that every moment when a consumer touches a product or service is the most important and truthful, and it must be managed well. For example, Starbucks was recognized as a coffee chain where employees always greet customers with smiles and give customers bright energy. This moment of truth is a short time, but it is a crucial moment in deciding whether to make a customer a regular or an enemy for life.

Many media channels in the mobile age mean that "moments of truth" have increased. Social media can quickly spread customer experiences and corporate reputation collapses in a single moment. The digitized "moment of truth" is far more powerful than analog. As a result, companies run social media channels and deliver content stories to their customers. This is the essence of content marketing. In other words, all content flowing through online media is managing the moments of truth, as the company places a 'trap of words' on consumers.

This trend is a customer-oriented marketing trend that has changed with the proliferation of social media and mobile. Recently, the reaction of marketing using Live Video is hot. If you are a Marketer, are not you aware that consumers of new trends are increasingly seeking authenticity and transparency, not response to script?