A company becoming a media

When I was teenager, I grew up under the influence of friends, but I think these days teenagers are getting more influenced by influencers than their friends

Looking at the content business in the US market, companies are targeting ‘teenagers’. Indeed, the size of TV viewing has decreased by 38% compared to five years ago, and the average 23 channels are being subscribed to by teenagers, and it attracting content producers

In the US, teenagers are emerging as new consumers. The US MCN enterprise FullScreen has announced that they will produce all content as targeted teenagers. Teenagers are popular with the masses because they have novelty and creativity as content producers. At the same time, the revenue from the content is the main source of consumption.

Aribnb Superbowl ads, which criticized Trump’s anti-immigration administrative orders, are heading towards a 500M hit in just six months posting YouTube. “We believe in you no matter who you are, where you come from, whom you love, or whom you worship. We are all connected. The world is becoming more beautiful as you accept more” was the absolute service value of Airbnb, which was aimed at younger people against Trump. 

The poet Neruda, in the novel "The Postman of Neruda," threw the beauty of nature, the meaning of life, and the value of socialism into the world through the poetic metaphor of metaphor. He captivated the minds of many readers and planted dreams for young people who followed socialism values. Neruda's poetry was content, and metaphor was a message. 

the poetry of Pablo neruda

The new metaphor of the content age is Influencer. In other words, it is a 'person' that spreads influence to many people. In the mobile era where live video is dominant in digital media, the company is experiencing personalization through real people 's images. 

Now, content is becoming the face of corporations. In other words, all companies are becoming media.

What is the Content Marketing?

  The essence of many marketing activities, such as viral, nudge, and cause is to imprint the story of a product of service on consumers. the goal of all these marketing activities is to say "fraiming" the experience of the product of service, the surprise, and the curiosity are brought up whenever the customer or prospect packs something is the shopping cart.

Cognitive linguist George Lakoff defines framing as the process of setting the 'trap of words'. In other words, framing combines the languages (words) that match the worldview of one's own world, and carries out and conveys the ideas contained in the language.

Again, marketing has the term "Moment of Truth." It means that every moment when a consumer touches a product or service is the most important and truthful, and it must be managed well. For example, Starbucks was recognized as a coffee chain where employees always greet customers with smiles and give customers bright energy. This moment of truth is a short time, but it is a crucial moment in deciding whether to make a customer a regular or an enemy for life.

Many media channels in the mobile age mean that "moments of truth" have increased. Social media can quickly spread customer experiences and corporate reputation collapses in a single moment. The digitized "moment of truth" is far more powerful than analog. As a result, companies run social media channels and deliver content stories to their customers. This is the essence of content marketing. In other words, all content flowing through online media is managing the moments of truth, as the company places a 'trap of words' on consumers.

This trend is a customer-oriented marketing trend that has changed with the proliferation of social media and mobile. Recently, the reaction of marketing using Live Video is hot. If you are a Marketer, are not you aware that consumers of new trends are increasingly seeking authenticity and transparency, not response to script?