Food kickstarter project for New York with Diversity

 The city with freedom, City with opportunity, City with diversity… It's they come together when we think about New York. The fact that out of the 50 states in the U.S, the city with the largest start-up population compared to population density is New York, not San Francisco.

 Based on New York's diverse population and diversity, I'd like to introduce food-tech startup lunch iD and their Kickstarter project that provide a new experience in restaurant searches.

 Lunch iD is a Virtual Reality based restaurant voucher service that allows restaurant guests to experience the inside of a restaurant before visiting a restaurant, and to taste a specific menu at a discounted price

 They focus on the characteristics of New York City, which has a diverse population and attempts to solve the problem that it is difficult to reveal the diverse food and cultural characteristics of the world through comment reviews or photographs of existing restaurant search platform.

 In addition, lunch iD hopes to create a win-win ad platform for both restaurants and consumers in an attempt to offset the gentrification while they selling vouchers and pursuing profits.

So far, Lunch iD has been serving in more than 50 partner restaurants in New York, and the menus that include diverse food such as poke bowl, bibimbap, dumplings, hamburgers, sandwiches, rice cakes, pizza, chicken, and sushi.

Lunch iD has planned a Kickstarter project to spread their brand story more widely. Starting from September 26th to October 25th, Lunch iD(voucher), as well as VR Goggles, provided as a reward. If Kickstarter funding is successful, it will be partnering with over 150 restaurants for about eight weeks.

Kickstarter Link <-

A company becoming a media

When I was teenager, I grew up under the influence of friends, but I think these days teenagers are getting more influenced by influencers than their friends

Looking at the content business in the US market, companies are targeting ‘teenagers’. Indeed, the size of TV viewing has decreased by 38% compared to five years ago, and the average 23 channels are being subscribed to by teenagers, and it attracting content producers

In the US, teenagers are emerging as new consumers. The US MCN enterprise FullScreen has announced that they will produce all content as targeted teenagers. Teenagers are popular with the masses because they have novelty and creativity as content producers. At the same time, the revenue from the content is the main source of consumption.

Aribnb Superbowl ads, which criticized Trump’s anti-immigration administrative orders, are heading towards a 500M hit in just six months posting YouTube. “We believe in you no matter who you are, where you come from, whom you love, or whom you worship. We are all connected. The world is becoming more beautiful as you accept more” was the absolute service value of Airbnb, which was aimed at younger people against Trump. 

The poet Neruda, in the novel "The Postman of Neruda," threw the beauty of nature, the meaning of life, and the value of socialism into the world through the poetic metaphor of metaphor. He captivated the minds of many readers and planted dreams for young people who followed socialism values. Neruda's poetry was content, and metaphor was a message. 

the poetry of Pablo neruda

The new metaphor of the content age is Influencer. In other words, it is a 'person' that spreads influence to many people. In the mobile era where live video is dominant in digital media, the company is experiencing personalization through real people 's images. 

Now, content is becoming the face of corporations. In other words, all companies are becoming media.

What is the Content Marketing?

  The essence of many marketing activities, such as viral, nudge, and cause is to imprint the story of a product of service on consumers. the goal of all these marketing activities is to say "fraiming" the experience of the product of service, the surprise, and the curiosity are brought up whenever the customer or prospect packs something is the shopping cart.

Cognitive linguist George Lakoff defines framing as the process of setting the 'trap of words'. In other words, framing combines the languages (words) that match the worldview of one's own world, and carries out and conveys the ideas contained in the language.

Again, marketing has the term "Moment of Truth." It means that every moment when a consumer touches a product or service is the most important and truthful, and it must be managed well. For example, Starbucks was recognized as a coffee chain where employees always greet customers with smiles and give customers bright energy. This moment of truth is a short time, but it is a crucial moment in deciding whether to make a customer a regular or an enemy for life.

Many media channels in the mobile age mean that "moments of truth" have increased. Social media can quickly spread customer experiences and corporate reputation collapses in a single moment. The digitized "moment of truth" is far more powerful than analog. As a result, companies run social media channels and deliver content stories to their customers. This is the essence of content marketing. In other words, all content flowing through online media is managing the moments of truth, as the company places a 'trap of words' on consumers.

This trend is a customer-oriented marketing trend that has changed with the proliferation of social media and mobile. Recently, the reaction of marketing using Live Video is hot. If you are a Marketer, are not you aware that consumers of new trends are increasingly seeking authenticity and transparency, not response to script?

Why does Start-up insist on-demand?

  On-demand service start-ups, such as real-time food order delivery, flower delivery, and fresh food ingredient delivery, are on offer at the right time. New York's Flower Delivery On Demand Service Bloom That's CEO David Bladow suggests that customized delivery systems are essential for delivering the best experience to customers in end to end of the service, Old companies deliver an average service to their customers, whereas startups are committed to providing optimized services to their customer that satisfy their individual preferences. Since, On-demand services will continue to grow in the future.

  Relatively recently Uber has started a service that is suitable for on-demand services. ‘Uber Eats’ and ‘Uber Rush’. In some case, both services are the same, but completely different services.

  Uber Eats, who first appeared, is a Uber food delivery service using a Uber driver, a bicycle messenger, etc., based on direct contracts between Uber and local restaurants in New York, Chicago, and Los Angeles. Uber Rush, on the other hand, is an open API-type delivery chain. In short, it is a logistics solution that enables on-demand delivery service in various industries such as food delivery, flower, and shopping product delivery by utilizing Uber's operator network and bicycle messenger.

  In other words, Uber Eats is Uber's own food delivery service, and Uber Rush is an API that Uber provides to small businesses and distribution chains that need on-demand delivery, such as food, flowers and clothing.

  Customers in the mobile age are more intelligent than ever using real-time information, respecting the diversity of individuals and making purchasing decisions. Start-ups have come up with on-demand services that capture the needs of these customers, and Uber has an on-demand API that spans start-ups, small and medium-sized merchants and existing distribution chains.

Food and content met in Newyork, Food-tech content start-up

Now, the fastest growing industry in the IT and digital industries is the food-tech company. In fact, some food tech companies have been born since birth, but IT companies are also stepping into the food industry. See Amazon Fresh, Uber eats, which means that they always have a hot industry. In 2014, more than $ 1 billion was invested in food tech start-ups in the US alone.

It is because the start-up that stands out as a food-tech company or the IT industry takes a step toward the food industry is that food is one of the indispensable consumer and areas where the influence of the internet is less. It is also a place where the pioneering spirit of IT leaders needs to be reached, and the impact of mobile and IT can be enormous.

By for, Korea is the country that stands out in the field of food-tech. Food-tech start-ups are emerging based on well-established IT infrastructures. Especially, food-tech companies that utilize contents show their appreciation. One of them produce food recipes as video contents and distribute them to online platforms, mobile apps offer recipe according to consumers’. Although it is still in the investment stage, it plans to generate profits through commerce and native advertising. They are already attracting large-scale investments and expanding into the Chinese market.

Another food-tech start-up that we should pay attention to is Peek-n-chews.👀 They are located in Manhattan, New York, and have launched a content-food business based on K-Food. In K-town in the heart of Manhattan, which led to the Korean Wave in North America, K-foods community has combined social commerce and digital content technology. Using the 5lunchID they provide, an average of $ 8~15 is available for $ 5.99. Already over 100 restaurants have partnered with them. Even more surprising is that if you are hesitant to visit a restaurant, you can watch VR Video they provide with your smart device. They are based on more than a decade of video production business, so they plan to offer customers a crazy dining experience. In addition, they are preparing for leaps and bounds by attracting experts from IT and digital content fields. If you want to know what kind of content delivered to you, you can visit their web page now. click!  instagram : @peeknchews

From now on, New York is preparing to hit K-Wave again after K-pop, K-fashion and K-beauty.

K-Pop female duo bolbbalgan4 - Korean Avril Lavigne

Do you know who is the most hottest female duo in K-pop? Bolbbalgan4 is talented singer who has just debuted K-pop but, they All-killed K-pop chart for a while.👏👏👏 Could it be because of the pure and pure tone on the young face? Male fans are grabbing their heart. It's Not,, Only my story… 👀

Their debut were not singer-trained by entertainment companies like any K-pop idol. It’s just started at the Super Week in the famous audition TV show Superstar-K season6 in korea. 

(Audition TV show Superstar-K, 'Payphone', 'what makes you beautiful')

They were high school friends before they appeared in the audition program. They grew up their dream of a singer, worked as an indie band in a small town, young-ju, improved their skills and eventually appearded in a TV audition program, but they had to suffer the bitter taste of eliminating three times,😂😂 finally they debuted and doing more music activities than audition winners.💪

The story of these girls reminds me of Canadian pop star Avril Lavigne. Including the fact that they are writing their own songs and even playing guitar.

( 'You(=I)', bolbbalgan4 first album live ) 

('No make-up' covered song of Zion.T)

The Bolbbalgan4 group is made up of vocalist Ahn Ji-young and acoustic guitar player, also rapper Woo Ji-won. And they are famous for communicating with fans through Instagram. Especially, they gives quick answers to trival questions. In addition, they have released their no make-up face as a fan service for the hot response of the first album’s teaser video while covering the famous song ‘No make-up’ of Korean rapper Zion.T

Oh!👻 Another of their specialties is to cover songs of other famous singers. Songs covered with their own tones can also make people forget the song’s original singer. They also covered the music of rapper Jay Park who is famous K-pop star in US.

('Joah' covered song of Jay Park)

These Social media real-time interactions with their fans and their various fan services in digital media have quickly returned. Their first title song, ‘Let me give you the universe’ has reached YouTube 20M views💥 in just two months and the second song will also reach 10M views.💥 This is a tremendous accomplishment when you consider that they are indie bands. They are Cool Kids who show that the K-pop market in the digital age is no longer for the only idol trained in the entertainment company for a long time. Idol Singers, trained for five to ten years but their career end in their debut stage, need to learn the strategy of bolbbalgan4 in the digital age.

Get ready to fall in love with bolbbalgan4 👯

Instagram bolbbalgan4 : @hey_miss_true

Similarities in Nazis and technical unemployment

 One of the dark histories of mankind is the Nazism in Europe. Six million Jews were killed. Though it is not the exact number, it is enough to remind us of the dark situation.

 Now, on the European continent, 13 million unemployed people are counted, more than twice as many as the victims of Jews, but a similar figure given the world population, which has more than doubled since the Second World War. In addition, job substitution and unemployment by technologies all over the world seem to have subtle similarities with racial policies of the Nazi era, which controlled human grades.

 The power of the Nazis was in the technology. It is no exaggeration to say that Germany's steel, automobiles, precision machinery, and medicine, recognized in the world market, are the result of the Nazi R & D. Technology is a double-edged sword that helps people and on the other hand, squeezes people in the Nazi era and now. The difference is that technology in the Nazi era was aimed at killing people effectively, but now technology is aimed at turning the world into a better place. But unintentionally, the loss of life for those who lost their jobs by technology does not differ significantly from the R & D output of the Nazi era.

 New jobs are likely to be born outside the 'expected range' of robots. The underlying creativity comes from cultural backgrounds such as diversity, openness, and respect for minority opinions. It is because culture is an area where technology cannot be seen. Let's recall the fact that the world economy is in the influence of Jews and that the Jewish "Hutzpah culture" even though an enormous number of Jews were sacrificed.

(Eichmman in jerusalem)

 Nazism dreamed of the only Germanic nation, rejecting ethnic minorities including Jews for reasons of life and religion. However, the world's leading companies, including Google and Tesla, are putting diversity at the top of the value to discover and collaborate with creative talent. Hannah Arendt said the following three reasons for the conviction of Eichmman, who devised death camps and gas chambers as Nazi coders, were guilty. The inability of speaking, the inability of thought, and the inability of thinking in the position of others. Are not Hannah Arendt's three abilities a condition for creative talents in the robot era?

On immigrant

 Trump’s Anti-immigration administration orders are furious. In addition to protest at airports, more than 1,000 employees, including Sergey Brin, CEO of Google, took up the opposition pickets at Google headquarters on the 30^th. Also, IT leaders, including Jeff Bezos, Mark Zuckerberg and Bill Gates, blamed the orders officially.

                     

(US President Donald Trump, signed an Anti-immigration administrative order)

 The reason why IT leaders walked in arms and rebelled against the anti-immigration administrative orders was because of Silicon Valley, which boasted prosperity as a weapon of advanced software engineers from all over the world, was at risk of collapse. The essence of the anti-immigration administrative order is to stop the refugee's entry into the United States for three months and to ban the entry of US citizens from seven countries in the Middle East, including Iran and Iraq, for refugees, scholars and permanent residents for 90 days.

 Trump's American centrism resembles the extreme right that politically uses human biological vulnerability. The reason for the lack of jobs in the United States is the spread of the 'virus' that immigrants are infecting, and the various races have infected the American Dream, which advocates 'skillfulness' rather than nationality and race.

(Google's California office, Sergey Brin, CEO of Google)

 In the history of the United States, there was this "war against the virus" once again. In 1775, about one-third of the US Army, which was besieging Quebec, fell on smallpox. They eventually had to retreat, marking their first combat defeat in US history. The United States, which was the colony at the time, suffered the worst smallpox and lost 100,000 lives, but in England, the disease was endemic, and most British soldiers were immune because they were alive when they were young. Commander George Washington ordered the vaccination of smallpox virus and repeatedly withdrew. Then, after the rumor that Britain plans to spread smallpox as a biological weapon, it finally ordered all men to be vaccinated. In other words, the existence of the United States owes a certain amount to obligatory immunization from the beginning.

 Virus immunology has the word 'collective immunity'. Since the efficacy of the vaccine does not guarantee 100%, the likelihood of infection remains even after inoculation. In addition, some people do not have the immune system from the vaccine, so this situation should ultimately depend on collective immunity so that the group does not become a host from the virus. In other words, the vaccination has the character of collective defense not only for one person but also for the immune system for others.

 California, where Silicon Valley is located, is the sixth largest economy in the world by GDP. The economic growth rate is nearly three times that of the US, 6%. The motive power is in the manifestation of 'group creativity' based on 'diversity'. Collective creativity is an immune system from the 'virus of the future' filled with uncertainty. In the United States, perhaps, the world needs a vaccine called 'diversity'