Food kickstarter project for New York with Diversity

 The city with freedom, City with opportunity, City with diversity… It's they come together when we think about New York. The fact that out of the 50 states in the U.S, the city with the largest start-up population compared to population density is New York, not San Francisco.

 Based on New York's diverse population and diversity, I'd like to introduce food-tech startup lunch iD and their Kickstarter project that provide a new experience in restaurant searches.

 Lunch iD is a Virtual Reality based restaurant voucher service that allows restaurant guests to experience the inside of a restaurant before visiting a restaurant, and to taste a specific menu at a discounted price

 They focus on the characteristics of New York City, which has a diverse population and attempts to solve the problem that it is difficult to reveal the diverse food and cultural characteristics of the world through comment reviews or photographs of existing restaurant search platform.

 In addition, lunch iD hopes to create a win-win ad platform for both restaurants and consumers in an attempt to offset the gentrification while they selling vouchers and pursuing profits.

So far, Lunch iD has been serving in more than 50 partner restaurants in New York, and the menus that include diverse food such as poke bowl, bibimbap, dumplings, hamburgers, sandwiches, rice cakes, pizza, chicken, and sushi.

Lunch iD has planned a Kickstarter project to spread their brand story more widely. Starting from September 26th to October 25th, Lunch iD(voucher), as well as VR Goggles, provided as a reward. If Kickstarter funding is successful, it will be partnering with over 150 restaurants for about eight weeks.

Kickstarter Link <-

A company becoming a media

When I was teenager, I grew up under the influence of friends, but I think these days teenagers are getting more influenced by influencers than their friends

Looking at the content business in the US market, companies are targeting ‘teenagers’. Indeed, the size of TV viewing has decreased by 38% compared to five years ago, and the average 23 channels are being subscribed to by teenagers, and it attracting content producers

In the US, teenagers are emerging as new consumers. The US MCN enterprise FullScreen has announced that they will produce all content as targeted teenagers. Teenagers are popular with the masses because they have novelty and creativity as content producers. At the same time, the revenue from the content is the main source of consumption.

Aribnb Superbowl ads, which criticized Trump’s anti-immigration administrative orders, are heading towards a 500M hit in just six months posting YouTube. “We believe in you no matter who you are, where you come from, whom you love, or whom you worship. We are all connected. The world is becoming more beautiful as you accept more” was the absolute service value of Airbnb, which was aimed at younger people against Trump. 

The poet Neruda, in the novel "The Postman of Neruda," threw the beauty of nature, the meaning of life, and the value of socialism into the world through the poetic metaphor of metaphor. He captivated the minds of many readers and planted dreams for young people who followed socialism values. Neruda's poetry was content, and metaphor was a message. 

the poetry of Pablo neruda

The new metaphor of the content age is Influencer. In other words, it is a 'person' that spreads influence to many people. In the mobile era where live video is dominant in digital media, the company is experiencing personalization through real people 's images. 

Now, content is becoming the face of corporations. In other words, all companies are becoming media.